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Our Story

A Legacy of Trust Since 1976

Since 1976, Hurst Financial has been dedicated to helping individuals and families achieve financial security and peace of mind as they approach retirement. Founded as a family-owned business, we take pride in building lasting relationships with our clients, treating them like an extension of our own family. Our personalized approach to financial planning and investment management has made us a trusted partner for generations of clients.



Hurst Financial was started with a simple mission: to help people prepare for a financially secure retirement. Over the years, we’ve grown into a full-service firm that offers a range of services including retirement planning, investment management, and long-term care solutions. While our offerings have expanded, our core values of trust, integrity, and personal service have remained the same.

Meet Our Team

Hurst Financial Consulting Resource Team

Chance Hyer

Chance Hyer

Director of Client Relations

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Robert Hurst

Robert Hurst

Retired Founder

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Jeff Hurst, CPA

Carol Johnson

Office Manager

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What Sets Us Apart

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Family-Owned and Operated

As a family-run business, we bring a personal touch to everything we do. Our clients are more than just numbers—they’re part of our extended family.

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Decades of Experience

With over 40 years of experience in the financial industry, we have the knowledge and expertise to guide you through the complexities of retirement planning.

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Personalized Service

Every client receives a customized plan designed to meet their specific financial needs. We are here for you at every stage, offering advice, support, and solutions that evolve as your life changes.

When you choose Hurst Financial, you’re partnering with a team that combines decades of experience with a deeply personal approach. We’re here to guide you every step of the way, from building your retirement plan to managing your investments and protecting your legacy.